These pressures include replacing plastic-based packaging, increasing recycled fiber content and reducing energy and fiber consumption. Meanwhile, increased curbside collection of recycled fiber is having a negative impact on quality.
As fibers are recycled an increased number of times, they become shorter and more fragile, thus making it more challenging to reach strength and production targets.
What’s more, 81% say they expect to buy even more environmentally-friendly products over the next five years.