Initial adopters like your company started using enzymes early on in order to avoid the negatives associated with refining in tissue. This gave you an advantage over your competition, but there were still some negatives.
This means that you couldn’t get full efficiency from the enzyme because the products had to work across all fiber types.
This made it difficult to optimize or even know if the enzyme was working properly.
What’s more, 81% say they expect to buy even more environmentally-friendly products over the next five years.